What analyze keywords means?
When doing the initial analisys of keyword on a topic or document, the first thing to do is to identify an initial set of keywords related to the area of interest, in order to see how much competition they will find in search engines listings (both natural and paid).
Then, one can choose which ones are worthy to compete for, and find new keywords of interest.
The further step is to know which searches leads visits and conversions, and which ones are more profitable: so, one can apply to improve rankings for keys of interest (where possible), and produce new content for keys not considered before.
There are many tools online to do that: here I present a list of most useful ones.
Adwords keyword selector
This grea tool will return a list of keywords expanding a set of keys. For each returned key, you can see: keyword popularity, Cost per click, search volume, competitivity between publishers, tendencies, and inverse correspondency keywords.
Data provided by Google.
High paying keywords
A list of the most expensive keywords on Adwords program, with medium and average CPC for each key. Useful if you decide to apply for high revenue topics.
Overture bids
Shows biddings for keywords and keyphrases on Overture advertising network.
Keyword difficulty (quick)
If you have no idea on how difficult will be to rank high for a key, this will give you a fast representation of it. If you already have an idea of that, you can get a more detailed report with the next link.
Keyword difficulty (detailed)
This tool requires both registration and a Google API key (it’s all free), and it takes long to generate a report, but it definitely worths!
Gives detailed informations about the strenghtness (in terms of backlinks, PR, listings…) of the first ten documents founded searching a key on the major search engines.
Overture suggestion
You type in a key, and Overture will suggest you related keywords, sorted by number of searches in the last month.
HitTail
Analyzes your site statistics with the Long Tail paradigm: it reveals in real-time the least utilized keywords hidden in the Long Tail of your natural search results, helping you discovering new keywords to work on.
Google Trends
From here you can see the search volume trend for a key. If a news that appeared on Google News is related with the key, its date is marked on the trend diagram. You can also see from where in the world a key is most searched.
Overture suggestion enhanced
Takes data from Overture’s suggestion tool, and integrates it with other info: estimated search volume per engine, search trend, direct links to price estimating tools, and more.
Typos
Gives a list of spelling errors (also known as Typos) of a word. It would be useful if it could check directly if related domains are available to register.
Miva keywords generator
Will report synonims of a given key, with search hits information for each one.
Keyword suggestion
Takes data from Overture, but you can select the language here.
Keyword suggestion (Google)
Will query google in order to obtain up to 25 suggestion for the keyword you enter.
Zeitgeist
Zeitgeist is the name of an historical press report by Google: it’s just the monthly archive of the top 15 key searches on the famous engine, worldwide and by country.
List keywords/cost
Lists the top paying keywords in AdSense program.
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